Creative Portfolio
Strategic Content Marketing Manager with over 6 years’ experience in B2B content and education-focused SaaS environments. Proven track record in building scalable content strategies that support enterprise positioning, sales enablement and multi-market growth. Experienced in translating complex sector challenges into commercially aligned content that drives engagement and pipeline development.
Voices in Education: A Showbie Podcast
Developed a UK and Nordic podcast series featuring senior education leaders and academic experts. Built to strengthen brand authority, deepen engagement with influential networks and support high-level sales conversations. Responsible for concept development, guest outreach, thematic direction and GTM integration.
The DNA of Learning® One-Pagers
Authored a four-part framework articulating Showbie’s “DNA of Learning” concept, covering Direct Instruction, Independent Practice, Feedback and Assessment. Collaborated with learning specialists to ensure academic accuracy and strategic alignment, then worked closely with a graphic designer to oversee layout and visual production.
Designed to support trust-level strategy conversations, CPD delivery and sales enablement. Within two weeks of launch, the supporting campaign CTA achieved an 83% click-through rate.
A Guide to Adaptive Teaching with Showbie
Created a strategic guide positioning Showbie within the shift toward adaptive teaching. Designed to support primary school deal velocity, sales enablement and CPD conversations by connecting classroom practice with digital implementation.
Within three months of launch, the guide converted 23% of visitors into leads
5 Questions Every School Should Be Asking After the Every Child Achieving & Thriving White Paper
A leadership guide created in response to the Government's SEND and inclusion White Paper, designed to help school leaders translate policy into practice across inclusion, engagement and teacher workload.
The guide was built as Showbie's primary lead magnet for an inbound inclusion campaign targeting MAT decision-makers and school leaders. Rather than summarising the White Paper, it frames the response as five practical leadership questions, positioning Showbie as a trusted voice.
Shaw Education Trust Case Study
Led development of a flagship multi-academy trust case study documenting a large-scale shift from fragmented digital tools to a unified, pedagogy-first strategy across three schools. Positioned to address a key market perception shift — demonstrating impact beyond primary into secondary and trust-level implementation.
Social Media Management
I manage social media with a clear focus on strategy, storytelling, and impact. From podcast launches to thought leadership campaigns, I create content that connects big ideas in education to the people leading change in schools and trusts.
Campaign highlights include an 83% CTA click-through rate on the Voices in Education podcast launch and a 34.75% CTR on a White Paper campaign.
Sales Enablement Materials
I developed a finance-focused sales enablement toolkit designed to support late-stage deal progression and win over CFOs, finance directors, and procurement leads.
This included creating an internal objection-handling framework for Sales and a data-driven, external-facing ROI infographic translating pedagogical impact into measurable financial outcomes.
By quantifying time savings, operational efficiencies, and cost reductions, I reframed the value proposition from features to total cost of ownership, helping reduce deal friction and strengthen commercial positioning against “free” competitors.
Sales Enablement Materials
To support the sales team's new business efforts, I developed a one-pager distilling findings from Showbie's 2025 User Perceptions of Pedagogical Efficacy Survey, a study of 327 UK educators measuring the real-world impact of the Showbie platform.
The brief was to translate a data-heavy survey into a concise, compelling asset that the GTM team could use early in the sales conversation to establish credibility and demonstrate evidence-backed impact. Rather than presenting the full survey, I shaped the content around the metrics most likely to resonate with school decision-makers: personalisation, feedback quality, and teacher workload reduction.
The output gives the sales team a ready-to-send, visually clear document that moves prospects from awareness to interest using real educator voices and measurable outcomes.
Website Redesign and Ownership
I audited content for the redesign of our website to improve clarity, structure, and messaging. After identifying gaps in positioning, user journey, and content consistency, I rewrote key pages and refined our value proposition to better align with our brand.
Following the redesign, average engagement time increased, indicating that visitors were spending significantly more time engaging with the updated content.
Revamped and led The National College’s daily sector briefing, curating and producing timely policy updates and education insights for school leaders. Restructured format and content strategy, increasing email sign-ups by 50% and boosting engagement by 30%.
Daily Briefing
Blog Posts
Researched and wrote timely education news stories covering policy updates, legislative changes and sector developments. Translated complex guidance and government announcements into clear, accessible analysis for school leaders and education professionals.